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Christi’s Green Cleaning Redesign

August 15, 2016 by Erim

Christi’s Green Cleaning has been providing healthy, eco-friendly house cleaning services to Santa Cruz and the surrounding area since 2007. I built her original WordPress site when she first started, but after seven years it was definitely in need of an upgrade and redesign.

Christi wanted a clean, responsive design that maintained the personal feel of her existing site. Christi’s Green Cleaning is a small local business and she wanted her website to reflect that.

In addition to the redesign, I did some optimization for local search; landing pages for specific service areas, citation building, a KML file and social proof by adding Yelp reviews to the sidebar.

I also coded a custom quote request auto-responder. Previously, Christi was taking the information for each Request a Quote submitted, manually calculating the amounts involved, pasting those into a Word doc and emailing it back to the prospect.

Now, the quote requests come in, are automatically calculated, formatted in an attractive email and sent back out immediately. That saves Christi time and frees her up to manage her business instead of spending time on menial tasks.

The result is clean and professional while keeping the personal look and feel Christi wanted. Most importantly, the website is well designed to support Christi’s business. The growing search traffic is funneled to the automated quote request form, and the website functions as a hands-off lead generation tool.

Check out the site below. Or, if you’re in the Santa Cruz area and looking for a house cleaning service, give Christi a call. She’s a great person and her team does outstanding work.

Christi's Green Cleaning website screenshot

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Filed Under: Past Work, Web

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