Let Grow was founded as a community for parents to come together around the idea of raising resilient and independent kids.
The design is minimalist but modern, and communicates the mission of the site well while putting most everything a click or two away.
The site incorporates BuddyPress, which allows users to create profiles, add friends, create groups and send private messages.
Users also enter their zip code when they join so they can find other like-minded users in their area using the handy Friend Finder tool. While the site is mostly geared towards residents of the United States, there are currently users in Europe, Australia and South Africa.
It’s a very active site with a lot of traffic and engagement, and while credit for that goes mostly to founders, it’s a pleasure to build a site that’s so well suited to its audience and fills its niche so successfully.