One Purpose School is a public charter school in the Bayview area of San Francisco, the highest poverty neighborhood in the city. Their goal is to provide an innovative education and a path to college for their students in order to break the cycle of poverty.
But their old website did not adequately reflect these noble aspirations, and they were in dire need of a redesign. I worked with another designer and built their new site in WordPress using the Genesis Framework.
I like the full screen video on the homepage, and I think the (often overused) parallax scrolling design works well in this case to deliver their message visually.
We also made use of some professional photography of the school, which is very well done and adds an amazing depth and authenticity.
All in all, a great success. The website is well designed, well built, and authentically serves the objectives of One Purpose School and their audience. That’s the trifecta.