WordPress is an excellent website platform. I love it, and I’ve used it since 2005 to build dozens of sites, both for myself and for clients.
I’ve watched it evolve in that time from a blogging platform to a full-fledged content management system and more. There’s a reason it powers 28% of the websites on the internet.
But even a great website platform is still only a platform. What makes a great website great goes beyond design, functionality or good code. It’s about understanding, and serving, the needs of your audience.
You can’t get where you want to be if you don’t know where you are. That’s why the first step in any website project is to define how to best understand and connect with your audience.
This process is as much about you as it is about them. Your values and goals – the why you do what you do – is just as important as the what.
Presenting who you are in the most authentic way possible is not just ethical and good business. It’s also by far the most effective and rewarding way to grow your following online.
Once I have a clear idea of your goals, I can develop a roadmap to get you there. You might need some fine tuning and a plan to manage and enhance your site going forward. Or, you might need a full overhaul and redesign.
The bottom line is that there’s never a cookie cutter solution. Websites should reflect the values and personality of the individual or organization they represent as well as the audience they serve. All the development I do is done with this tenet in mind.
Whether I’m building a website from scratch or tuning up an existing site, I’m a stickler for optimization. This can mean many different things, but it covers three main areas; security, performance and SEO.
Your website is a tool, and it should be kept well-oiled and razor sharp. It’s supposed to serve you, not make you a servant. The solution is to build it right the first time and keep it that way.
WordPress is an excellent platform, and when I’m done with yours it will be feeling good and looking fine. But it’s still very important to keep it up to date, as well as monitor performance, security and traffic.
I keep everything up-to-date, secure, running fast and serving your business goals. I’ll be on call to answer questions, plan strategy, add features and fix things that break.
This builds continuity. It keeps your website in the front of your mind. It reminds you that I’m here to help you evolve your website as an ongoing and integral part of your master plan.
The web is a wonderful place full of creativity, authenticity and humanity. It’s also full of the boring, mundane and impersonal. Why not shoot for the former?