I’ve watched it evolve in that time from a blogging platform to a full-fledged content management system and more. There’s a reason it powers 25% of the websites on the internet.
Having said that, WordPress is not without its flaws. Anything that becomes insanely popular attracts problems, and WordPress is no exception.
I take close look at the underlying code, as well as the key issues of performance, security and search engine optimization (SEO).
Of course, there isn’t much point to any of this without knowing about you; your business goals, your values and your audience. I’m a firm believer that these are all deeply interconnected.
Once I have a clear idea of where the problems lie and what your goals are, I can get to work developing a roadmap. You might need some fine tuning and a plan to manage your site going forward. Or, you might want and need a full overhaul and redesign.
Either way, I prioritize development like this:
- Assess how well your current design, theme and set of features are meeting your needs. Your site may be perfect, but chances are there’s room for improvement.
- Security issues, such as weak passwords, outdated core and plugins, or malware.
- Performance issues that are causing your site to load slowly and your users to get frustrated and leave.
- Security: Since I fixed the high-priority issues in the previous stage, it’s time to dial it in.
- Performance: At this point, your site should be performing well, so it’s time for some fine tuning.
- Search Engine Optimization: With the performance and coding issues fixed, it’s time to take a deeper look at your SEO.
The bottom line is that your website is a tool, and it should be well-oiled and razor sharp. It’s supposed to serve you, not make you into a servant. The solution is to fix it right and keep it that way. Which brings us to…
In fact, the entire internet only runs smoothly because there’s an army of sysadmins out there fixing stuff when it breaks. While it’s incredibly resilient, the internet is still made out of complex gizmos that love to have nervous breakdowns.
While a website is far simpler, the same concept holds true. Servers go down, upgrades fail and weird things happen. All the more reason to keep a close eye on everything.
I keep everything up-to-date, secure, running fast and serving your business goals. I’ll be on call to answer questions, plan strategy, add features and fix things that break.
This builds continuity. It keeps your website in the front of your mind. It reminds you that I’m here to help.
Because the internet was designed to serve. It’s supposed to bring us together, help us transcend our differences and build community. Maybe that sounds hokey, but I honestly believe it. It’s why I got into this gig back in 1997, and it’s why I’m still passionate about it many years later.
The web is a wonderful place full of creativity, authenticity and humanity. It’s also full of the boring, mundane and impersonal. Why not shoot for the former?
Thanks for your interest and for reading this far. Check out my work related blog posts and testimonials from happy clients. Or if you have any questions, comments or you just want to say hi, hit me up with the handy form below.